The Simple Truth of Better
All of the wholesalers in New Covent Garden Market are unique. Their character is a big part of why the place is so special. What they all have in common is a deep commitment to serve London with the widest choice of the best quality, freshest produce.
Brand New Covent Garden Market is not about reinventing the rules or changing the game. It is, simply, about keeping everything that is good and carefully remastering and making it better. The result is a market that our traders and customers deserve. A better place to trade produce. A better place to buy.
Better is as simple as that.